CUPRA x Luno presents All Points East

At CUPRA we believe in the power of music. It has an unrivalled ability to move and connect people. The right song at the right moment can completely change your mood; whether that’s on your drive home after a tough day, or down the front at a festival with all your mates.

That’s why we are so excited to be the Official Automotive Partner of the Luno presents All Points East music festival. Held in Victoria Park, London, it features major headline shows with curated, credible line-ups. But not only this, their ‘In the Neighbourhood’ mid-week programme which returned again for 2023 is a free-to-enter programme of activities for the local community and beyond including an outdoor cinema, live music and street food, all sourced from amazing local organisations and suppliers based throughout Tower Hamlets, Hackney and around Victoria Park.

Luno presents All Points East are passionate about making a positive impact on the local community, and leading the way with their sustainability policies. It’s just another reason why here at CUPRA we think we make a great partnership.

As part of our partnership in 2023, we hosted an amazing line-up of talent on our very own stage - The CUPRA North Arena. We also had our own CUPRA stand featuring a unique Willow Smith x CUPRA Tavascan hologram show, teasing details of what will be the next addition to the CUPRA family. And the VIP viewing terrace on our stand offered unrivalled views overlooking the East Stage featuring the festivals headline acts.

We also ran our own competition to give away 20 pairs of Luno VIP Garden tickets for the festival on Friday 18th & Friday 25th August so that some of our CUPRA owners and their guests could come and be One Of Us at the festival. It was great to be able to welcome them for a drink on our VIP viewing terrace and give them the opportunity to experience the festival with us.  

Explore the gallery below to take a look at some of our 2023 festival highlights.

Find out about our CUPRA brand partnerships