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CUPRA Brand Universe

Close-up of the bonnet, grille and headlights of a CUPRA Tavascan

THE CUPRA BRAND UNIVERSE

Join the rebels who challenge the status quo. Explore provocative design, our latest news, CUPRA Racing, CUPRA collaborations and more.

The electrified models of CUPRA: CUPRA Raval, CUPRA Tavascan and CUPRA Terramar

About us

Wayne Griffiths

Awards

Sustainability

Sustainability

CUPRA Formentor VZ5

Cars

Events

Events

Lifestyle

Lifestyle

Wayne Griffiths CUPRA CEO

Newsroom

The CUPRA Born in Forest Green

CUPRA Born VZ

Adam Peaty

CUPRA x Adam Peaty

Wayne Griffiths with FC Barcelona president Joan Laporta

CUPRA x FC Barcelona

Rosalía

More Partnerships

CUPRA x Wilson Padel Rackets at Pro Am Padel event

CUPRA x Padel

CUPRA x CALM

CUPRA x CALM

Formula E

Formula E

CUPRA e-Racer

CUPRA e-Racer

Jutta Kleinschmidt and Nasser Al-Attiyah

Extreme E

Rear shot of the CUPRA Raval driving on a road at night

CUPRA Squared Experience

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CUPRAx2 METAHYPE