CUPRA x Baller League UK
The debut season of CUPRA's latest partner, Baller League UK, has just kicked off. Learn more here.
CUPRA Announced as BAFTA's Official Vehicle Partner
CUPRA is the new official vehicle partner to the 2025 EE BAFTA Awards.
CUPRA x Rosalía
Inspiring the world from Barcelona.
Partnership with ITV
CUPRA sponsors Mystery Drama with a series of short films exclusively on ITV.
CUPRA on Top Gear
The CUPRA Born travels in the UK.
CUPRA Sponsors La Liga on ITV
CUPRA partners with ITV to sponsor upcoming La Liga games.
RÆBURN x CUPRA
A celebration of performance, style & sustainability in fashion & automotive.
J.A. Bayona becomes new CUPRA brand ambassador
CUPRA has added a new member to its Tribe, the Spanish film director and producer J.A. Bayona, who becomes a CUPRA global ambassador to promote creativity and innovation made in Barcelona.
CUPRA welcomes Lucas di Grassi as its newest brand ambassador
The CUPRA Tribe has welcomed Lucas di Grassi, the most successful Formula E driver in history, who becomes an official brand ambassador to inspire the world of electric racing through talent & performance.