United under one roof of experimentation & innovation, each pillar upholds CUPRA’s determined design obsession.
Clothing and lifestyle products that go against the grain. Designed by unconventional challengers for the CUPRA Tribe.
Make it yours. To shop the CUPRA Collection, contact your nearest retailer.
Joining forces with brands that share CUPRA Design House's vision, values and obsession for design. Collaborating with creators who reinvent and imagine.
Design projects crafted to bring CUPRA’s design obsession to new horizons, transforming spaces and territories with innovations in product design, architecture, and interior design.
A new generation of CUPRA collaborations, created to excite, inspire and challenge the status quo.
We have partnered with Harper Collective, founded by Jaden Smith and Sebastian Manes, to create a sustainable luggage collection in CUPRA’s signature Century Bronze finishes.
Fashion, function and form. A preview of the MAM x CUPRA collection evolution, from keyrings to backpacks. Each piece transforms utility into statement design.
Unexpected design icons: including furniture, architecture and interior design.
A future CUPRA classic, culminating in the perfect balance of sculptural power and parametric dynamism. An adaptive form that sparks emotion.
We returned to the global stage of Milan Design Week 2025 to unveil the CUPRA Design House, a new iteration of our design philosophy beyond the realm of the automotive world.
The Red Thread of Design | Milano Design Week (Held April 7-13, 2025)
