en:CUPRA brand Universe:Partnerships & Ambassadors:Other Partnerships:CUPRA x Baller League UK GB/EN

CUPRA x Baller League Season 3 | 16th March - 25th May 2026

As the Official Automotive Partner of Baller League UK, CUPRA was at the forefront of the action for Season 3. With the CUPRA Two Halves Challenges offering competing fans a chance of winning the rolling weekly prize pot, a fleet of CUPRA cars ushering the players and managers to the venue, and the return of CUPRA's Bench Cam footage capturing the unfiltered reactions and behind-the-scenes moments from each game, Season 3  brought fans closer to the action than ever before. 

This season brought together ambitious new teams, returning fan favourites and reigning champions in a high-stakes competition that kept fans on the edge of their seats until the final whistle. Beyond the action on the pitch, the Becoming a Baller video series continued into Season 3, sharing unprecedented access to the personalities, inspirations and stories behind the players, revealing what drives them both in and out of the game.

From celebrity managers and football legends including Ian Wright, Alan Shearer and Chloe Kelly alongside some of the UK's biggest creators from KSI to Tobi Brown, Season 3 continued to elevate Baller League UK's reach and appeal. After 10 weeks of close games, the season's Final Four took place at the O2 Arena, where Prime FC led by manager KSI defeated Micah Richards' and Daniel Sturridge's Deportrio and Niko Omilana's NDL FC to secure the Season 3 title. Recap the season's highlights in the Bench Cam footage below.

Are you a CUPRA owner? Join the CUPRA Tribe for your opportunity to win tickets for Baller League UK and many more events.

CUPRA x Baller League UK Season 2 | 27th October - 11th January 2026

Throughout Season 2, CUPRA electrified Baller League UK- from the fleet of new electric Tavascans chauffeuring the players and managers to the Copper Box Arena each matchday, to the fan-favourite CUPRA Two Halves Challenge at each game, the partnership championed CUPRA's spirit of innovation, performance, and disruption.

Season 2 saw the introduction of CUPRA's Bench Cam. Capturing the action & reactions of the players and managers on the bench, as it happens. Be the first to catch the updates on CUPRA UK (@cupra_uk) • Instagram photos and videos.

After 10 action-packed matchdays, Baller League Season 2 was wrapped up in a dramatic Final Four featuring M7 FC, NDL FC, SDS FC and Wembley Rangers AFC. The Season 2 final took place at Copper Box Arena in Stratford, where the highly-anticipated finale featurad a live performance from British rapper Aitch, who was unveiled as the Masked Player, alongside the new camouflaged 2026 CUPRA Raval.

The final match came down to SDS FC and Wembley Rangers AFC, where the final few minutes of the game had the teams at a 3-3 draw, before the Wembley Rangers scored the winning goal- securing the title as the Baller League season 2 winners. Explore the season highights in the Bench Cam footage below.

Baller League UK 2025 Final

Baller League UK 2025 Final

Congratulations to the winners of the first Baller League UK: SDS FC.

The final took place at the O2 Arena, with five exhilarating matches including multiple legends from both the footballing and influencer worlds.

There were two winners of our CUPRA Half Time competition who split a grand prize of £6,000 between them.

Explore the photos of the final below.

The debut season of Baller League UK kicked off on Monday 24 March, with emerging football stars already beginning to make a name for themselves under the watchful eye of the star-studded managerial line-up. The competition will run for 11 consecutive Mondays, followed by a finals night in June to crown the inaugural Baller League UK champions. Each matchday consists of six 30-minute matches of two halves, with each half ending with a unique twist to the rules for the final three minutes, adding further excitement and jeopardy to proceedings.

Every match from the inaugural indoor six-a-side competition will be broadcast on Sky Sports, YouTube and Twitch, with a crowd of over 4,500 in attendance at the Copper Box Arena. In Baller League's first two seasons in Germany, an average of three million fans tuned in for every match.

A fleet of the new electric Tavascan willl chauffeur the players to each match in style throughout the duaration of the competition. The Tavascan is CUPRA’s first all-electric SUV coupe and boasts a striking and bold design. It is the newest eletric model model to be added to the CUPRA electric range and is a prime combination of comfort and performance, following in the Born’s footsteps of bringing the best parts of petrol models to the electric market. 

CUPRA x Baller League UK Reel

Felix Starck, Baller League CEO, said: “We’re delighted to welcome CUPRA as the Official Automotive Partner for the inaugural season of Baller League UK. A forward-thinking approach to the game requires a pioneering partner, and CUPRA’s vision for performance and innovation perfectly aligns with our philosophy.”

 

Marcus Gossen, Managing Director of SEAT and CUPRA UK, said: “As a brand proud of its disruptive spirit and innovative mindset, the partnership with Baller League has a natural synergy to help drive a new era of football. We’re excited to be playing our part in the groundbreaking new format with such unparallelled potential.”

CUPRA x Baller League UK

CUPRA x Baller League UK

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CUPRA on Top Gear

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