CUPRA x Baller League UK
- CUPRA is the new Official Automotive Partner of Baller League UK
- A fleet of new electric Tavascans will chauffeur the players and managers, including footballing royalty and global social media superstars, to the Copper Box Arena each matchday
- The CUPRA-presented half-time challenge will offer fans a chance of winning the weekly prize pot
- The partnership reflects CUPRA’s disruptive spirit and desire to champion innovation and performance
Every match from the inaugural indoor six-a-side competition will be broadcast on Sky Sports, YouTube and Twitch, with a crowd of over 4,500 in attendance at the Copper Box Arena. In Baller League's first two seasons in Germany, an average of three million fans tuned in for every match.
A fleet of the new electric Tavascan willl chauffeur the players to each match in style throughout the duaration of the competition. The Tavascan is CUPRA’s first all-electric SUV coupe and boasts a striking and bold design. It is the newest eletric model model to be added to the CUPRA electric range and is a prime combination of comfort and performance, following in the Born’s footsteps of bringing the best parts of petrol models to the electric market.
Felix Starck, Baller League CEO, said: “We’re delighted to welcome CUPRA as the Official Automotive Partner for the inaugural season of Baller League UK. A forward-thinking approach to the game requires a pioneering partner, and CUPRA’s vision for performance and innovation perfectly aligns with our philosophy.”
Marcus Gossen, Managing Director of SEAT and CUPRA UK, said: “As a brand proud of its disruptive spirit and innovative mindset, the partnership with Baller League has a natural synergy to help drive a new era of football. We’re excited to be playing our part in the groundbreaking new format with such unparallelled potential.”
