CUPRA introduces ‘The Chosen One’, a new global campaign placing the driver at the centre and built around a defining idea: it is not the driver who chooses the car, but the car that chooses the driver.

‘The Chosen One’ is inspired by the wand selection scene at Ollivanders in Harry Potter and the Philosopher’s Stone that has shaped the collective imagination of an entire generation. Starring acclaimed British actor Tom Felton, known for portraying Draco Malfoy in the famous saga, the campaign explores the connection between driver and car through instinct, identity and belonging.