CUPRA Born: the start of a new era
- CUPRA Born is the perfect match between electrification and performance
- The World Premiere will be broadcast on YouTube Live at 11:00 BST 25 May 2021
- All-electric Born launched alongside Primavera Sound Barcelona 2022 line-up
- Unveiling can be viewed at https://youtu.be/xt4EeqKYgrQ, or on Twitter (@CUPRA) and LinkedIn (CUPRA)
CUPRA is taking its journey into a new era with the launch of the CUPRA Born.
The first all-electric vehicle from the brand delivers stimulating design and electrifying performance, leading CUPRA’s expansion into new markets and kicking off a new business model.
The digital world premiere will be broadcast on YouTube Live on Tuesday 25 May at 11:00 BST (https://youtu.be/xt4EeqKYgrQ) as well as on the brand’s social media channels: Twitter (@CUPRA) and LinkedIn (CUPRA).
The CUPRA Born will be launched alongside the unveiling of the Primavera Sound Barcelona 2022 line-up, a joint collaboration to inspire the world from Barcelona.