Welcome to the place where you'll learn everything that can't be taught. Before you enrol, there's one thing you should know: you won't graduate. Because at the University of the Streets, you never stop learning.
Some lessons can't be taught in a classroom. They're learned in the streets. Through experience. Through creativity. Through taking a different path.
Featuring UK artist Lancey Foux, alongside a collective of musicians, creators and athletes from across Europe, the film, rooted in the spirit of ‘Beyond Rebel, Raval’, reimagines a university graduation speech and sets our radical new 100% electric urban car within a story where identity is forged and conventions are challenged. Built on the belief that the streets teach you the most relevant aspects in life rather than classrooms, the campaign captures a mindset of never stop learning at the ‘University of the Streets’, inspiring a new generation to find their very own way to success.
Building on the impact of the UK CUPRA Raval World Premiere, the story continues through The Soundtrack of Raval, a music-led film featuring many of the campaign's artists. Extending the movement beyond the launch itself, it explores the creativity, culture and individuality that inspired the CUPRA Raval.
On April 9, 2026, unreleased tracks premiered simultaneously across Manchester, Barcelona, Madrid, Berlin, Paris, and Milan, transforming the streets into stages. These international talents brought their unique sounds together to welcome our first 100% electric urban car.
Named after Barcelona's most vibrant neighbourhood, the CUPRA Raval carries the district's soul, using music as an identity. Over 30,000 fans gathered to witness this synchronised cultural moment in real time—the beginning of a new era, unveiled the only way it could be: on the street and unapologetically loud.
