CUPRA Raval wins the Red Dot Award

• CUPRA Raval wins the Red Dot Award for Product Design 2026, just a few days after its world premiere, reaffirming CUPRA’s leadership in emotional and progressive electric vehicle design.
• Double success for CUPRA, as the CUPRA Tindaya Showcar is also honoured by the international Red Dot Jury for its bold, sculptural and future‑focused design vision.
• The awards underline CUPRA’s commitment to design as a core brand pillar, with both vehicles recognised for their outstanding creativity, quality and distinctive character.

Martorell, 16-04-2026 – CUPRA continues to affirm its position as one of the most design-driven brands in the automotive industry. Just a few days after its global reveal, the CUPRA Raval has been awarded the Red Dot Award for Product Design 2026, one of the world’s most prestigious design recognitions. The brand celebrates a double success, as the CUPRA Tindaya Showcar also receives a Red Dot Award for its outstanding design.

In a highly competitive field with entries from leading companies and design studios worldwide, both vehicles impressed the international Red Dot Jury with their bold design language, emotional character and outstanding quality.

“Design at CUPRA is about provoking emotion. The Raval makes that vision real. Tindaya declares what comes next. We are grateful to the Red Dot Jury for believing in our approach, and to our design team for constantly challenging what a car, and a brand, can be.” Jorge Diez, Director of Design at CUPRA.

The CUPRA Raval: electric, rebellious and unmistakably CUPRA

The CUPRA Raval represents the brand’s vision of an electric urban car that is emotional, desirable and radical. Designed, developed and produced in Barcelona, the Raval channels CUPRA’s unconventional spirit into compact proportions, combining athletic surfaces, strong character lines and expressive lighting signatures.

Its exterior design is defined by a confident stance and sculpted forms that communicate performance and intention, while remaining perfectly tailored to the urban environment. Inside, the CUPRA Raval continues the brand’s human-centric approach, with a driver-focused layout, sustainable materials and a strong emphasis on tactile quality and digital integration.

Winning the Red Dot Award just after its world presentation underlines how the CUPRA Raval already stands as a new benchmark for design in the electric urban segment.

The CUPRA Raval was unveiled through a distinctive global debut that reflected its urban and cultural DNA.

Its decentralised world premiere connected the model directly with the CUPRA Tribe across key European cities, reinforcing the Raval’s positioning as an electric car born from the streets and shaped by contemporary culture. This unconventional introduction further underlined the model’s expressive design character and its role as a new design reference in the electric urban segment.

CUPRA Tindaya: design as a manifesto

Alongside the Raval, the CUPRA Tindaya Showcar also receives a Red Dot Award for Product Design 2026. Conceived as a pure expression of CUPRA’s future design philosophy, Tindaya explores how sculpture, emotion and performance can coexist in a dramatic, highly reduced form.

With its powerful proportions, fluid surfaces and architectural presence, CUPRA Tindaya acts as a design manifesto, pushing the boundaries of creativity and expressing the brand’s ambition to challenge conventions far beyond the automotive world.

Recognised on the global design stage

The Red Dot Award: Product Design is one of the most renowned international design competitions, honouring excellence in innovation, aesthetics and functionality. Award-winning products are presented in the Red Dot Design Yearbook, exhibited internationally and featured on the official Red Dot platforms, giving global visibility to outstanding design achievements.

This double recognition reinforces CUPRA’s growing reputation for design leadership and consistency, following previous Red Dot successes for models and concepts across the brand’s portfolio.

As CUPRA continues to expand its range and shape the future of electric mobility, the Red Dot Awards for the CUPRA Raval and CUPRA Tindaya confirm one thing: design remains at the core of everything CUPRA creates.

Change needs drivers — and CUPRA believes real progress comes through radical disruption, by defying expectations and challenging conventions. Since its launch in 2018, the brand has transformed the automotive industry as an instigator of creativity and an agitator for change. 

In just seven years, CUPRA has launched seven models and sold over 1 million vehicles globally. Every CUPRA model is restlessly expressive, design led, and performance driven. Its fully-fledged portfolio includes the CUPRA Ateca, the first car to ever feature the CUPRA badge; the CUPRA Leon, redesigned and enhanced as a standalone CUPRA model; the CUPRA Formentor, the first car to be developed exclusively by the brand and the company’s best-selling vehicle to date; the CUPRA Born, the brand’s first 100% electric vehicle; the CUPRA Tavascan, an all-electric SUV coupe; and the CUPRA Terramar, the brand’s sporty SUV. In 2026, the CUPRA Raval, the brand’s radical interpretation of the electric urban car, will join its lineup.  

CUPRA is more than a car. It’s a conviction. The CUPRA Tribe is made up of a team of ambassadors who push back against convention and past the boundaries that hold others back, with members including Spain’s most decorated Olympian, Saúl Craviotto; film director J.A. Bayona; German goalkeeper Marc ter Stegen; and two-time Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas. Obsessive about elevating emotion on and off the road, CUPRA is also FC Barcelona's official automotive and mobility partner, the Premier Padel Tour's premium sponsor and is also proud to participate in the Formula E racing competition with Kiro Race Co.