Let Music Move You
The impact and importance of music on your emotional state is an almost universal human truth. Whether like 40% of the population you use music to manage your stress while driving home after a tough day. Or use it to lift you when you feel lonely. Or are down front at a festival with all your mates having the time of your life; CALM and CUPRA want to harness this power and magic of music, to help people tune into their mental wellbeing and not suffer in silence.
The Let Music Move You campaign kicked off with a film which highlights people’s gratitude for these moments big or small, followed by a series of films featuring CUPRA ambassadors Adam Peaty and Ansu Fati, as well as singer-songwriter Moncrieff, as they share how music has supported their mental well-being.
Life is loud. But we know that the right song at the right moment can completely change your mood. And that music has an unrivalled ability to move, connect and support us when we’re struggling.
CUPRA x CALM. Helping you tune into your mental health.
“Music is what keeps me pushing through the tough times”
The latest athlete to join in our Let Music Move You campaign with CALM is the extremely talented FC Barcelona player, Ansu Fati.
Ansu reflects on how he uses music as energy to fight through life’s challenges.
Despite being a phenomenal talent, Ansu has struggled with injuries and as a result must train harder than most to stay match fit. Performing at his level is no dribble in the park. Music is used by Ansu like a fuel to keep him powering through his gruelling training routine.
Through his cheeky grin and infectious character, Ansu also reflects on how music reminds him of his roots, and how far he’s come in life and his career.
"I have a lot to thank music for": Adam Peaty talks about how music has helped him:
After speaking out about his mental health on social media, triple Olympic gold medallist and CUPRA ambassador, Adam Peaty, reflects on how music has helped him navigate his highs and lows.
As part of the ongoing Let Music Move You collaboration between CUPRA and suicide prevention charity Campaign Against Living Miserably (CALM), the video sees him explain the emotional and supportive effect music has on him.
Following Peaty’s daily training routine, the short film sees him thank music for its ability to help people express, process, and find comfort in their emotions.
Adam Peaty said: “I have a lot to thank music for. Those early morning training sessions and regular travels abroad for competitions can often lead to feelings of loneliness – music allows me to express and process these emotions in a healthy way. Like most people, I have smiled, cried, grieved, felt empty, and everything in between, but I have found that music is the perfect support during these times, and enables me to take on the day ahead.”
“Thank you music for allowing me to take my story and help people that have gone through the same things”
As part of our ongoing Let Music Move You collaboration with CALM, our latest video hears from singer-songwriter Moncrieff as he reflects on how the power of music helped him to get through some of life’s toughest challenges.
Moncrieff said: “My journey with music took me from a place where I was extremely vulnerable and not really able to express myself as a teenager, and it gave me the tools to talk about what I was going through”.
“If you’re feeling too much pressure, the right song can make you feel calm again”
In collaboration with our Let Music Move You campaign with CALM, former FC Barcelona player, Lucy Bronze reflects on how the power of music helps her with managing the pressure of playing football at the highest level and the connections it’s helped her make throughout her career.
At the highest level of football, pressure is always there, and it's how you deal with it that often defines you as a player.
"You're on the bus or in the car and there's hundreds of fans cheering and shouting and you can hear that noise and that energy, which is good but there's times where it can be too much. Put your music on and it completely changes the zone and the environment that you're in. It can take away that pressure, it can make you feel calm again."
