en:CUPRA brand Universe:Partnerships & Ambassadors:CUPRA x CALM:Let Music Move You GB/EN

CUPRA UK is proud to announce they are partnering with suicide prevention charity Campaign Against Living Miserably (CALM) with the new collaborative campaign Let Music Move You.

Campaign Against Living Miserably (CALM) stand against feeling hopeless, stand up to stereotypes and stand with anyone who's finding life tough.  

125 lives are lost every week to suicide. Suicide is the leading cause of death of men under 45 in the UK. CALM are working to help change that through their life-saving services, provoking national conversation, and bringing people together to reject living miserably. They use music, comedy, sport and anything in between to challenge stereotypes, raise awareness, and help people find the strength to seek help.  

CUPRA have made a donation to support this vital, ongoing effort and through a number of planned events this year will increase this further.

Let Music Move You:

The impact and importance of music on your emotional state is an almost universal human truth. Whether like 40% of the population you use music to manage your stress while driving home after a tough day. Or use it to lift you when you feel lonely. Or are down front at a festival with all your mates having the time of your life; CALM and CUPRA want to harness this power and magic of music, to help people tune into their mental wellbeing and not suffer in silence.

The Let Music Move You campaign kicks off with a film which highlights people’s gratitude for these moments big or small, with further projects and events to come throughout the year.

Life is loud. But we know that the right song at the right moment can completely change your mood. And that music has an unrivalled ability to move, connect and support us when we’re struggling.

Let Music Move You.

CUPRA x CALM. Helping you tune into your mental health.



CALM's helplines are open from 5pm-midnight, 365 days a year

Adam Peaty

"I have a lot to thank music for": Adam Peaty talks about how music has helped him:

After speaking out about his mental health on social media, triple Olympic gold medallist and CUPRA ambassador, Adam Peaty, reflects on how music has helped him navigate his highs and lows.

As part of the ongoing Let Music Move You collaboration between CUPRA and suicide prevention charity Campaign Against Living Miserably (CALM), the latest video from the CUPRA ambassador sees him explain the emotional and supportive effect music has on him.

Following Peaty’s daily training routine, the short film sees him thank music for its ability to help people express, process, and find comfort in their emotions.

Sharing his insight on the role music plays in his life, Adam Peaty said“I have a lot to thank music for. Those early morning training sessions and regular travels abroad for competitions can often lead to feelings of loneliness – music allows me to express and process these emotions in a healthy way. Like most people, I have smiled, cried, grieved, felt empty, and everything in between, but I have found that music is the perfect support during these times, and enables me to take on the day ahead.”


“Thank you music for allowing me to take my story and help people that have gone through the same things” 

As part of our ongoing Let Music Move You collaboration with CALM, our latest video hears from singer-songwriter Moncrieff as he reflects on how the power of music helped him to get through some of life’s toughest challenges.

Moncrieff said “My journey with music took me from a place where I was extremely vulnerable and not really able to express myself as a teenager, and it gave me the tools to talk about what I was going through”.

Lucy Bronze

“If you’re feeling too much pressure, the right song can make you feel calm again”

In collaboration with our Let Music Move You campaign with CALM, FC Barcelona player, Lucy Bronze reflects on how the power of music helps her with managing the pressure of playing football at the highest level and the connections it’s helped her make throughout her career.

At the highest level of football, pressure is always there, and it's how you deal with it that often defines you as a player.

"You're on the bus or in the car and there's hundreds of fans cheering and shouting and you can hear that noise and that energy, which is good but there's times where it can be too much. Put your music on and it completely changes the zone and the environment that you're in. It can take away that pressure, it can make you feel calm again."



The CUPRA UK team completed the ASICS capital city 10k race, taking runners past amazing landmarks.

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We challenged ourselves to the first CALM-only night hike up Mount. Snowdon.

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We walked the 25 km looped route through Charlton, along the Thames Path around the Greenwich Peninsula.

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