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CUPRA x Padel


In 2019, CUPRA entered the padel court by supporting projects and partners with the shared goal of pushing the status quo. Since then, CUPRA has been deepening its connection with Europe's fastest growing sport, establishing itself as a key player shaping the future of padel. 

By selecting seven of the world’s top padel players as CUPRA brand ambassadors, we continue to inspire the world from Barcelona in new ways. Our CUPRA Padel Tribe.

International collaborations

The ongoing collaboration with padel is highlighted in many ways: by expanding the CUPRA Padel Tribe, by extending the sponsorship with the International Padel Federation and by fostering a new partnership with Premier Padel.

Pro Am Padel Tour

In May 2024 CUPRA UK annouced an official partnership with Pro Am Padel Tour, to help drive the evolution of padel in the UK. 

The tour will pair top British padel professionals with high-profile enthusiasts from the world of sport, business, and entertainment across a series of four UK-based padel tournaments. 

The first of these tournaments will serve up a treat on Wednesday, 8 May 2024 at Rocket Padel in Bristol. The remaining three events will take place across the UK at padel hotspots in London, Manchester, and Derby.

“CUPRA and padel share values and aspirations that are represented in their competitive and challenging spirit, and both bring people together through passion, innovation, performance and emotions”

Unveilling Padel

Padel combines distinct elements of uniqueness, sophistication and performance—CUPRA’s core values. These elements have been woven into the game’s very DNA ever since its unconventional beginnings. It all started in 1969 when a tennis player decided he’d had enough of his ball landing in his neighbour’s backyard. So, he built a wall, and padel was born. The young racket sport is a hybrid of tennis, squash and the fronton court. But unlike its predecessors, padel is played entirely within four walls which players use to their strategic advantage. The result is a dynamic sport that combines the passion and precision of handcrafted equipment with the determination and skill of athletes. Just like CUPRA, the innovative sport dares to redefine the rules of the game and sportiness itself.

Today, padel is the fastest-growing sport in Europe. We will embark together on this journey, propelling our worldwide challenger spirit ignited by thrills and emotions, to grow our tribe and expand the sport across the continent and beyond. And we will not stop pushing the limit of what’s possible, inspiring one another, until we smash it.