2020.21.0.0 GB/EN

Cookie policy

When you first visit our website, we will ask you to select your preferences for the cookies that are placed on your computer or device. Please be aware however, that you are unable to opt out of ‘necessary’ cookies, which allow us to distinguish you from other users when you visit our website and ensure our website functions correctly on your device. You can view and update your cookie preferences at any time by going to the preference centre. Please note if you change your mind and revoke your consent from any category at a later date you may need to clear your cookies and delete your temporary internet files for all items to be removed from your device.

1. What are cookies?

"Cookies" are small text files that are stored on your computer or mobile device when you visit a website. They allow the website to recognise your device and remember if you've been to the website before. Cookies are very common web technology - most websites use cookies and have done for years. Cookies are widely used in order to make websites work more efficiently, as well as providing information to the owners of websites. Cookies are used to measure which parts of the website people visit and to customise your experience. Cookies also provide information that helps us monitor and improve the website's performance.

 

2. What type of cookies are used on this website?

You can read more about the different types of cookies that we use below:

▪ Our own (first party) cookies
We use cookies to enhance the performance of our website and personalise your online experience. Cookies help us to collect information on how people use our website and which pages they visit. They enable us to monitor the number of visitors and to analyse website usage patterns and trends. We collect this information in such a way that it doesn’t identify your real-world identity. We always use cookie data in a responsible way.

Third-party cookies:
Third party cookies may come from partners that provide functional web tools for our site, other websites where we advertise and from social networks. 

 

3. The purposes for which we use cookies on this website

o Necessary cookies
Necessary cookies enable core functionality. Our website cannot function properly without these cookies, and they can only be disabled by changing your browser preferences (please note if disabled our website may not work or show correctly on your device).

o Analytical cookies:
Analytics cookies collect information that is used in aggregate form to help us understand how our website is being used, this helps us to improve yours and others experience of the website.

o Marketing cookies:
We use third party cookies, pixels, web beacons and other storage technologies (including from Facebook) on our website to serve you with advertisements that we believe are relevant to you and your interests and for measurement purposes. You may see these advertisements on our website and on other websites that you visit. Please note that if you disable these, you will still see adverts they just won't be tailored to your interests. 

o Personalisation cookies:
We use cookies to understand how you engage with our website across all your devices, this includes recording your browsing habits and activity. This information is used for profiling purposes and to help identify you, so that we can show you targeted and personalised marketing content, both on our website, via email (where you consent to marketing) and in other contexts, such as on other websites or through other marketing channels.

Please see the end of this policy for detailed information regarding the individual cookies used on this website.

4. Your consent

Cookies and associated personal information used for essential purposes
In accordance with data protection laws, we do not request your consent to use these cookies as they are necessary to ensure this website works properly.

Cookies and associated personal information used for non-essential purposes
We will only store or read cookies on your device for non-essential cookies and process associated personal information (or allow our third party services providers and partners to do so) if you have given, and not withdrawn, your consent. We request this using the cookie tool that appears when you visit any page of this website.

How to provide your consent for non-essential cookies and associated personal information
When you visit this website for the first time, you will be prompted with a request to provide your consent for non-essential cookies and the personal information we receive as a result of their use. You can consent to all non-essential cookies or choose to consent to cookies by their individual categories of purposes of use by selecting, in each case, by selecting the appropriate option.

If you do not provide your consent for these cookies, we will neither use them nor process any personal information in connection with them. Consequently, your provision of any personal information associated with the cookie is voluntary and you may withdraw your consent at any time. Any use of the cookie or associated personal information before you withdraw your consent will be valid and lawful. Please see our Privacy Statement for further information regarding your data protection rights.

 

5. Withdrawing your consent to cookies

You may withdraw consent that you have previously provided for cookies in one of three ways depending on the type of cookie:

Using the cookie tool we make available from this website. This can be accessed by clicking on the link below – “Manage your Cookie Settings”. Here you can withdraw your consent by setting the option for the relevant category of cookie to the “off” position. Please note email tracking cookies cannot be turned off using this tool. 

▪ Adjusting the settings in your web browser. Most web browsers are set by default to accept all cookies. However, you may have the option to configure your web browser settings in such a way that the cookie information is displayed before storage, or to categorically reject them. You can find details on the various available settings for cookies and related changes for the most common web browsers by clicking on the relevant link below:

Please note that any change to your web browser settings will only apply to the particular web browser for which you have adjusted your settings. If you use more than one web browser on a device, you must change the settings separately for each browser and, depending on the browser, for each device. Additional information regarding cookies may be available within the “help” feature of the browser or operating system or the operating manual for your device.

 

▪ Using tools provided by the following industry bodies for opting-out of third party cookies for targeted advertising:  

We’re providing you this information as part of our on-going efforts to ensure the best possible customer service, making sure you have all the information regarding your privacy when using our website.

 

6. Third parties cookies

Sometimes we'll advertise on third-party websites, including social media platforms. These cookies are used to help us see which advertisements you interact with. Each individual advertiser sets its own tracking cookies.

7. Detailed cookie information

▪ Necessary cookies:

Cookie name

Purpose of cookie

Cookies used (party)

Lifespan  

__cfduid

Used by the content network to identify web traffic.

3rd

30 days

adobeujs-optin

Determines whether the user has accepted the cookie consent box.

3rd

365 days

AWSELB

Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimise user experience.

1st

Persistent

eupubconsent

This cookie is used by the IAB Europe Transparency & Consent Framework to store the user's consent to the data collection Purposes. The cookie holds an encrypted consent string that vendors participating in the framework can read and determine the user's consent.

3rd

2914382 days

JSESSIONID

This is a functional cookie which allows the website servers to respond to your actions; in this case, the configurator.

1st

Browser Session

OptanonConsent

This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.

3rd

1 year

TS019eaf5b

This is a cookie fired by Google via the x_qtag_2020701 cookie.

1st

Browser Session

 

▪ Analytical cookies:

Cookie Name

Purpose of Cookie

Cookies used (party)

Lifespan  

__a0s_invisit

Stores a Boolean to figure out if user remains on the actual visit.

1st

30 minutes

__a0s_previousPageName

Stores previous page name.

1st

30 minutes

__a0z_daysLastVisit

Stores milliseconds format date since last user visits the site.

1st

3 years

__a0z_daysLastVisit_s

Stores readable text since last user visit.

1st

30 minutes

__a0z_visitNum

Stores a visit number counter.

1st

2 years

_ga

This cookie name is associated with Google Universal Performance - which is a significant update to Google's more commonly used Performance service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites Performance reports. By default it is set to expire after 2 years, although this is customisable by website owners.

1st

2 years

_gclxxxx

These cookies are used by Google to improve and measure the website actions taken by a site visitor. Cookies may be used to show advertising within Paid Search, Display and Video platforms subsequent to the website visit.

1st

90 days

_gid

This cookie name is associated with Google Universal Performance. It appears to store and update a unique value for each page visited.

1st

Persistent

_hjid

This cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heat maps, Funnels, Recordings, etc.

1st

Persistent

_hjIncludedInSample

This cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heat maps, Funnels, Recordings, etc.

1st

Browser Session

_hjIncludedInPageviewSample

This cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heat maps, Funnels, Recordings, etc.

1st

Browser Session

_pk_id*

Cookies are used by Modix Analytics which allows Modix to track national or dealer locator and individual landing pages.

1st

Persistent

_pk_ses*

Cookies are used by Modix Analytics which allows Modix to track national or dealer locator and individual landing pages.

1st

Persistent

_pk_uid

This cookie contains a user ID.
In web analytics, page views and website actions (e.g. clicking) are sequential, i.e. recorded one after the other. A unique user ID, which is saved together with the page views and actions, allows us to subsequently assign page views and actions to the same user and also across different website visits. The data is used for analysis the user behaviour on the website.

3rd

1 year

at_check

Used to give us the ability to test which consent is more relevant to you, and show you personalised content based on your behaviour.

1st

Browser Session

AWSALB

Used by cloud service load balancer to map visitor's session to the instance.

3rd

7 days

AWSALBCORS

Used by cloud service load balancer to map visitor's session to the instance.

3rd

7 days

AWSELBCORS

This cookie name is associated with the Amazon Web Services Elastic Load Balancing functionality for routing client request on the server.

1st

0 days

check

A simple test value used to determine if a visitor supports cookies. Set each time a visitor requests a page.

1st

Browser Session

Demdex

Via a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads.

3rd

179 days

Dextp

This domain is owned by Adobe - Audience Manager. The main business activity is: Online profiling for targeted marketing.

3rd

180 days

Dpm

This domain is owned by Adobe Audience Manager. The main business activity is online profiling for targeted marketing.

3rd

180 days

has_js

Registered if the user has activated JavaScript in the browser.

3rd

Browser session

mbox

Cookie set by Adobe SiteCatalyst Performance software - used for measuring the performance of page content using A/B split testing.

1st

Persistent

s_cc

This cookies is set by Adobe Experience Cloud to verify whether cookies have been accepted or rejected.

1st

Browser Session

s_dfa

This cookie name is associated with the analytics service provided by Adobe's Site Catalyst product suite.

1st

Browser Session

s_ivc

Adobe Analytics site tracking.

1st

Browser Session

s_ppv

Adobe Site Catalyst cookie.

1st

Browser Session

s_tp

This lets us know how much of the page you viewed.

1st

Browser Session

s_vi

Used by Adobe Analytics to identify a unique visitor.

3rd

Browser Session

s_vnc730

Used to count the number of visits by a visitor.

1st

730 days

TCID

Used with Sophus3 analytics to calculate usage and campaign data via a client identifier that is randomly generated.

3rd

2 years

TCSess

Used with Sophus3 analytics to calculate session data via a client identifier that is randomly generated.

3rd

Browser Session

test

Adobe Analytics site tracking.

3rd

Browser Session

TS0177e393

This is a cookie fired by Google via the x_qtag_2020701 cookie. See cookie info for more details.

1st

Browser Session

zc

User identification.

3rd

3650 days

 

Marketing cookies:

Cookie Name

Purpose of Cookie

Cookies used (party)

Lifespan

__utma

Used by Twitter to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

1 years

_cc_aud

Collects and stores Lotame audience data for targeting solutions.

3rd

269 days

_cc_cc

This domain is owned by Lotame. The main business activity is: Data Management Platform - Targeting /Advertising.

3rd

Browser Session

_cc_dc

Collects and stores anonymous statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded.

3rd

269 days

_cc_id

Lotame persistent unique user identifier.

3rd

269 days

_fbp

Facebook’s advertising cookie, used to deliver, measure and improve the relevancy of ads. This also includes site analytics

1st

90 days

_gat_storystream_tracker_7674

This cookie is used to streamline requests being made from a website to the Google Analytics domain.

1st

30 days

_gat_xxxxxxxxxxxxxxxxxxxxxxxxxx

This cookie is used to streamline requests being made from a website to the Google Analytics domain.

1st

 

_gcl_au

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.

1st

3 months

ad-id

Track conversion events in order to enable enhanced optimisations towards a cost per acquisition goal. Remarketing tag will allow Amazon to retarget visitors to Volkswagen Passenger UK site.

3rd

13 months

ad-privacy

This cookie manages user ad privacy opt out settings.

3rd

13 months

AMCV_F050097853468AB40A490D4C%40AdobeOrg

This cookie contains the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct Performance account.

1st

Persistent

AMCV_xxxxxAdobeOrg

This cookie contains the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct Performance account.

1st

Persistent

AMCVS_F050097853468AB40A490D4C%40AdobeOrg

This cookie contains the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct Performance account.

1st

Browser Session

AMCVS_xxxxxAdobeOrg

This cookie contains the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct Performance account.

1st

Browser Session

APISID

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

2 years

auth_token

Used by Twitter to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

5 years

bcookie

Used by the social networking service, LinkedIn, for tracking the use of embedded services.

3rd

2 years

bscookie

Used by the social networking service, LinkedIn, for tracking the use of embedded services.

3rd

2 years

datr

The purpose of the data cookie is to identify the web browser being used to connect to Facebook, independent of the logged in user. This cookie plays a key role in Facebook's security and site integrity features.

3rd

2 years

demdex

Via a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads.

3rd

179 days

everest_g_v2

This domain is owned by Adobe. The main business activity is: Advertising.

3rd

730 days

everest_session_v2

This domain is owned by Adobe. The main business activity is: Advertising.

3rd

Browser Session

fr

Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers.

3rd

3 months

GPS

Registers a unique ID on mobile devices to enable tracking based on geographical GPS location.

3rd

1 day

guest_id

Cookie from Twitter. Collects data related to the user's visits to the website, such as the number of visits, average time spent on the website and which pages have been loaded, with the purpose of person aliasing and improving the Twitter service.

3rd

2 years

HSID

This cookie stores the preferences and other information of the user. These include, in particular, the preferred language, the number of search results to be displayed on the page, and the decision whether or not to activate Google's SafeSearch filter.

3rd

2 years

id

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

2 years

IDE

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

375 days

lang

Used by the social networking service, LinkedIn. Remembers the user’s selected language version of a website.

3rd

Browser session

lidc

Used by the social networking service, LinkedIn, for tracking the use of embedded services.

3rd

Persistent

lissc

Used by LinkedIn to associate user with past LinkedIn ad activity.

3rd

365 days

LOGIN_INFO

Used by YouTube to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

2 years

lu

Used by Facebook to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

2 years

personalization_id

Used by Twitter to associate user with past Twitter ad activity.

3rd

2 years

PREF

This is a common Google cookie, used across several of their services. Stores user preferences, language & settings and can be used to personalise ads on google searches.

3rd

2 years

remember_checked

Used by Twitter to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

4 years

remember_checked_on

Used by Twitter to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

4 years

SAPISID

This cookie stores the preferences and other information of the user. These include, in particular, the preferred language, the number of search results to be displayed on the page, and the decision whether or not to activate Google's SafeSearch filter.

3rd

2 years

secure_session

Used by Twitter to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

14 years

SID

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

2 years

SSID

Used by YouTube to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

2 years

TDCPM

Trade Desk Cookie Partner Mapping (TDCPM) records which partners The Trade Desk has matched IDs with in order to prevent redundant matching calls from happening.

3rd

5 years

TDID

Trade Desk ID (TDID) is the main cookie and ID used to recognize web-browser profiles over time across sites.

3rd

365 days

test_cookie

Tests to see if user's browser supports cookies.

3rd

Browser Session

twll

Used by Twitter to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

4 years

uuid2

Used by the DSP Xandr to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

90 days

VISITOR_INFO1_LIVE

This cookie is used as a unique identifier to track viewing of videos.

3rd

365 days

YSC

Used by YouTube to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

Browser Session

 

 

 

Third-party cookies are a service provided by Adobe Systems Software Ireland Limited, domiciled at 4-6 Riverwalk, City West Business Campus, Saggart D24, Dublin, Ireland.

For more information, you can review the cookies policy of Adobe here.