Cookie policy

Cookie Name

Purpose of Cookie

Cookies used (party)

Lifespan

__a0s_invisit

Stores a Boolean to figure out if user remains on the actual visit.

1st

30 minutes

__a0s_previousPageName

Stores previous page name.

1st

30 minutes

__a0z_daysLastVisit

Stores milliseconds format date since last user visits the site.

1st

3 years

__a0z_daysLastVisit_s

Stores readable text since last user visit.

1st

30 minutes

__a0z_visitNum

Stores a visit number counter.

1st

2 years

_cs_c

This cookies is used by ContentSquare to save the user consent to be tracked.

3rd

13 months

_cs_ex

This cookies is used by ContentSquare to exclude some visitors from the collection.

3rd

30 days

_cs_id

This cookie contains ContentSquare’s user identifier.

3rd

13 months

_cs_mk

This cookie is used for the Google Analytics and Adobe Analytics integrations.

3rd

30 minutes

_cs_optout

This cookies is used by ContentSquare to exclude some visitors from the collection.

3rd

13 months

_cs_s

This cookie contains the number of pageviews within the running session for ContentSquare Solution.

3rd

30 minutes

_cs_vars

This cookie is used by ContentSquare to record custom variables.

3rd

Browser session

_ga

This cookie name is associated with Google Universal Performance - which is a significant update to Google's more commonly used Performance service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites Performance reports. By default it is set to expire after 2 years, although this is customisable by website owners.

1st

2 years

_ga_devsite

Used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses. To maximize the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analyzed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics.

1st

730 days

_gclxxxx

These cookies are used by Google to improve and measure the website actions taken by a site visitor. Cookies may be used to show advertising within Paid Search, Display and Video platforms subsequent to the website visit.

1st

90 days

_gid

This cookie name is associated with Google Universal Performance. It appears to store and update a unique value for each page visited.

1st

Persistent

_hjAbsoluteSessionInProgress

This cookie is used by HotJar to detect the first pageview session of a user. This is a True/False flag set by the cookie.

1st

Persistent

_hjCachedUserAttributes

This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample.

1st

Persistent

_hjFirstSeen

Identifies a new user's first session on a website, indicating whether or not Hotjar's seeing this user for the first time.

1st

Persistent

_hjid

This cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heat maps, Funnels, Recordings, etc.

1st

Persistent

_hjIncludedInSample

This cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heat maps, Funnels, Recordings, etc.

1st

Browser Session

_hjIncludedInPageviewSample

This cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heat maps, Funnels, Recordings, etc.

1st

Browser Session

_hjIncludedInSessionSample

This cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heat maps, Funnels, Recordings, etc.

1st

Persistent

_hjTLDTest

When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.

1st

Browser session

_one_MTAzNTEz

Used by Thunderhead to map offsite and onsite activity.

1st

Persistent

_one_svr_MTAzNTEz

Used by Thunderhead to map offsite and onsite activity.

1st

Persistent

_pk_id*

Cookies are used by Modix Analytics which allows Modix to track national or dealer locator and individual landing pages.

1st

Persistent

_pk_ses*

Cookies are used by Modix Analytics which allows Modix to track national or dealer locator and individual landing pages.

1st

Persistent

_pk_uid

This cookie contains a user ID.
In web analytics, page views and website actions (e.g. clicking) are sequential, i.e. recorded one after the other. A unique user ID, which is saved together with the page views and actions, allows us to subsequently assign page views and actions to the same user and also across different website visits. The data is used for analysis the user behaviour on the website.

3rd

1 year

AKA_A2

This cookie is generally provided by Akamai and is used for the Advanced Acceleration feature, which enables DNS Prefetch and HTTP2 Push.

1st

Persistent

at_check

Used to give us the ability to test which consent is more relevant to you, and show you personalised content based on your behaviour.

1st

Browser Session

AWSALB

Used by cloud service load balancer to map visitor's session to the instance.

3rd

7 days

AWSALBCORS

Used by cloud service load balancer to map visitor's session to the instance.

3rd

7 days

AWSELBCORS

This cookie name is associated with the Amazon Web Services Elastic Load Balancing functionality for routing client request on the server.

1st

0 days

check

A simple test value used to determine if a visitor supports cookies. Set each time a visitor requests a page.

1st

Browser Session

Demdex

Via a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads.

3rd

179 days

Dextp

This domain is owned by Adobe - Audience Manager. The main business activity is: Online profiling for targeted marketing.

3rd

180 days

Dpm

This domain is owned by Adobe Audience Manager. The main business activity is online profiling for targeted marketing.

3rd

180 days

has_js

Registered if the user has activated JavaScript in the browser.

3rd

Browser session

lpv<accountid>

This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.

1st

30 minutes

mbox

Cookie set by Adobe SiteCatalyst Performance software - used for measuring the performance of page content using A/B split testing.

1st

Persistent

Pardot

A session cookie named pardot is set in your browser while you’re logged in to Pardot as a user or when a visitor accesses a form, landing page, or page with Pardot tracking code. The cookie denotes an active session and isn’t used for tracking.

1st

3650 Days

Pi_opt_in#####

If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor is not tracked.

1st

3650 Days

RT

The roundtrip (RT) Boomerang cookie is used by Akamai to measure page load time and/or other timers associated with the page.

1st

7 days

s_cc

This cookies is set by Adobe Experience Cloud to verify whether cookies have been accepted or rejected.

1st

Browser Session

s_dfa

This cookie name is associated with the analytics service provided by Adobe's Site Catalyst product suite.

1st

Browser Session

s_ivc

Adobe Analytics site tracking.

1st

Browser Session

s_ppv

Adobe Site Catalyst cookie.

1st

Browser Session

s_tp

This lets us know how much of the page you viewed.

1st

Browser Session

s_vi

Used by Adobe Analytics to identify a unique visitor.

3rd

Browser Session

s_vnc730

Used to count the number of visits by a visitor.

1st

730 days

smartSignals2UiD

Contains a unique ID which enables the identification of users across different sessions and domains to track certain user activities. This information can be used for user profiling across domains where Smart Signals is integrated.

3rd

Persistent

TCID

Used with Sophus3 analytics to calculate usage and campaign data via a client identifier that is randomly generated.

3rd

2 years

TCSess

Used with Sophus3 analytics to calculate session data via a client identifier that is randomly generated.

3rd

Browser Session

test

Adobe Analytics site tracking.

3rd

Browser Session

TS0177e393

This is a cookie fired by Google via the x_qtag_2020701 cookie. See cookie info for more details.

1st

Browser Session

visitor_id#####

The visitor cookie includes a unique visitor ID and the unique identifier for your account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.

1st

3650 Days

visitor_id#####-hash

The visitor hash cookie contains the account ID and stores a unique hash. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information.

1st

3650 Days

zc

User identification.

3rd

3650 days

zsc

Frequency capping for cookie syncing.

1st

1 Day

Cookie Name

Purpose of Cookie

Cookies used (party)

Lifespan

__utma

Used by Twitter to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

1 years

_cc_aud

Collects and stores Lotame audience data for targeting solutions.

3rd

269 days

_cc_cc

This domain is owned by Lotame. The main business activity is: Data Management Platform - Targeting /Advertising.

3rd

Browser Session

_cc_dc

Collects and stores anonymous statistical data related to the user’s website visits, such as the number of visits, average time spent on the website and what pages have been loaded.

3rd

269 days

_cc_id

Lotame persistent unique user identifier.

3rd

269 days

_fbp

Facebook’s advertising cookie, used to deliver, measure and improve the relevancy of ads. This also includes site analytics

1st

90 days

_gat_storystream_tracker_7674

This cookie is used to streamline requests being made from a website to the Google Analytics domain.

1st

30 days

_gat_xxxxxxxxxxxxxxxxxxxxxxxxxx

This cookie is used to streamline requests being made from a website to the Google Analytics domain.

1st

_gcl_au

Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.

1st

3 months

_gclxxxx

These cookies are used by Google to improve and measure the website actions taken by a site visitor. Cookies may be used to show advertising within Paid Search, Display and Video platforms subsequent to the website visit.

1st

90 days

8cc4ce9af656e65cb87e 13a1eae3139a

Used by Storystream for Analytical purposes.

1st

Persistent

ActivityInfo2

Conversion, attribution and ROI measurement.

3rd

90 days

ad-id

Track conversion events in order to enable enhanced optimisations towards a cost per acquisition goal. Remarketing tag will allow Amazon to retarget visitors to Volkswagen Passenger UK site.

3rd

13 months

ad-privacy

This cookie manages user ad privacy opt out settings.

3rd

13 months

AKA_A2

Conversion and ad view measurement; ad rotation and ad delivery sequence.

3rd

90 days

AMCV_F050097853468AB40A490D4C%40AdobeOrg

This cookie contains the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct Performance account.

1st

Persistent

AMCV_xxxxxAdobeOrg

This cookie contains the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct Performance account.

1st

Persistent

AMCVS_F050097853468AB40A490D4C%40AdobeOrg

This cookie contains the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct Performance account.

1st

Browser Session

AMCVS_xxxxxAdobeOrg

This cookie contains the ID of the user Adobe Experience Cloud, and will allow sessions of users to be linked into the correct Performance account.

1st

Browser Session

anj

This domain is owned by AppNexus Inc. The company provides a range of online advertising technology and services.

1st

Persistent

APISID

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

2 years

audience

This domain is owned by spotxchange. The main business activity is: Video Advertising.

3rd

365 days

auth_token

Used by Twitter to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

5 years

bcookie

Used by the social networking service, LinkedIn, for tracking the use of embedded services.

3rd

2 years

bscookie

Used by the social networking service, LinkedIn, for tracking the use of embedded services.

3rd

2 years

CMID

This domain is owned by Casale Media. The main business activity is: Advertising.

3rd

Persistent

CMPRO

This domain is owned by Casale Media. The main business activity is: Advertising.

3rd

Persistent

CMPS

This domain is owned by Casale Media. The main business activity is: Advertising.

3rd

Persistent

CMRUM3

This domain is owned by Casale Media. The main business activity is: Advertising.

3rd

Persistent

CMST

This domain is owned by Casale Media. The main business activity is: Advertising.

3rd

Persistent

CONSENT

YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.

3rd

6181 days

datr

The purpose of the data cookie is to identify the web browser being used to connect to Facebook, independent of the logged in user. This cookie plays a key role in Facebook's security and site integrity features.

3rd

2 years

demdex

Via a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads.

3rd

179 days

dextp

This domain is owned by Adobe. The main business activity is: Advertising.

3rd

Persistent

everest_g_v2

This domain is owned by Adobe. The main business activity is: Advertising.

3rd

730 days

everest_session_v2

This domain is owned by Adobe. The main business activity is: Advertising.

3rd

Browser Session

eyeblaster

Stores information about browser/connection capability.

3rd

90 days

fr

Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers.

3rd

3 months

G3

Audience targeting / retargeting based on visits to advertiser’s website.

3rd

90 days

GPS

Registers a unique ID on mobile devices to enable tracking based on geographical GPS location.

3rd

1 day

guest_id

Cookie from Twitter. Collects data related to the user's visits to the website, such as the number of visits, average time spent on the website and which pages have been loaded, with the purpose of person aliasing and improving the Twitter service.

3rd

2 years

HSID

This cookie stores the preferences and other information of the user. These include, in particular, the preferred language, the number of search results to be displayed on the page, and the decision whether or not to activate Google's SafeSearch filter.

3rd

2 years

id

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

2 years

IDE

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

375 days

KRTBCOOKIE_xxxx

This cookie is used to correlate IDs with those of Pubmatic partners (such as demand side platform clients or other advertising technology companies). Pubmatic passes information stored by the partner in this cookie to the partner when it is considering whether to purchase advertisements. This enables the partner to make better decisions about whether to display an advertisement to you.

3rd

90 days

lang

Used by the social networking service, LinkedIn. Remembers the user’s selected language version of a website.

3rd

Browser session

lidc

Used by the social networking service, LinkedIn, for tracking the use of embedded services.

3rd

Persistent

lissc

Used by LinkedIn to associate user with past LinkedIn ad activity.

3rd

365 days

LOGIN_INFO

Used by YouTube to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

2 years

lu

Used by Facebook to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

2 years

OT2

Advertiser-defined measurement of activity on advertiser website.

3rd

90 days

personalization_id

Used by Twitter to associate user with past Twitter ad activity.

3rd

2 years

PREF

This is a common Google cookie, used across several of their services. Stores user preferences, language & settings and can be used to personalise ads on google searches.

3rd

2 years

PUBMDCID

This cookie stores an ID for the applicable PubMatic data center that is used to display an advertisement in the user’s browser.

3rd

90 days

PugT

This domain is owned by Pubmatic. It operates an advertising exchange platform where online publishers can sell targeted advertising space to media buyers using real time bidding.

3rd

1 month

remember_checked

Used by Twitter to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

4 years

remember_checked_on

Used by Twitter to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

4 years

SAPISID

This cookie stores the preferences and other information of the user. These include, in particular, the preferred language, the number of search results to be displayed on the page, and the decision whether or not to activate Google's SafeSearch filter.

3rd

2 years

secure_session

Used by Twitter to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

14 years

SID

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

2 years

SSID

Used by YouTube to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

2 years

TDCPM

Trade Desk Cookie Partner Mapping (TDCPM) records which partners The Trade Desk has matched IDs with in order to prevent redundant matching calls from happening.

3rd

5 years

TDID

Trade Desk ID (TDID) is the main cookie and ID used to recognize web-browser profiles over time across sites.

3rd

365 days

test_cookie

Tests to see if user's browser supports cookies.

3rd

Browser Session

twll

Used by Twitter to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

4 years

U2

Pseudonymous advertising ID for browser.

3rd

90 days

UserMatchHistory

Used by LinkedIn to associate user with past LinkedIn ad activity.

3rd

1 month

uuid2

Used by the DSP Xandr to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

90 days

VISITOR_INFO1_LIVE

This cookie is used as a unique identifier to track viewing of videos.

3rd

365 days

vuid

This domain is owned by Vimeo. The main business activity is: Video Hosting/Sharing.

3rd

Persistent

YSC

Used by YouTube to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

3rd

Browser Session