CUPRA celebrates its 3rd anniversary with an exclusive digital event.

It’s in CUPRA’s DNA to challenge the status quo, redefine vehicles and defy convention. Ever since CUPRA became a stand-alone entity three years ago, we have continued that trend by launching several unique cars and keeping the focus of 2021 firmly on electrification.

We are celebrating our 3rd anniversary in a very special way by hosting a digital event that will use innovative XR technology to showcase all of the brand’s highlights: from its maximum combustion expression, the 5-cylinder Formentor VZ5, to new collaborations and a presentation on the brand’s vision of a new era based on electric performance. All of those novelties will be presented in three iconic inmersive locations.

To make this birthday memorable, we’ll be joined by several ambassadors on stage and we want all our CUPRA Tribe to join us. So, tune in on the 22nd February at 5pm UK time (6pm CET) to be part of this celebration by streaming the full event on the CUPRA Official YouTube channel: