CUPRA Celebrates its 4th Anniversary
- The unconventional challenger unveils CUPRA2: its bold ambition for 2022
- CUPRA intends to double its sales, turnover, and global network this year
- CUPRA will add two new models to its range
- The CUPRA2 Experience, one of the first racing experiences to combine the real and virtual worlds, will arrive later this year
On the occasion of its fourth anniversary, CUPRA has shared its ambitious vision for the year ahead.
CUPRA2: An ambitious vision for 2022
“Our fourth anniversary has a special significance. The plans we have in store for 2022 include the intention to double our sales, double our turnover and double our sales network. This is why we’re calling our ambition CUPRA2,” said Wayne Griffiths, CEO of CUPRA. “Four years ago, many people doubted us, but we never doubted ourselves. This year, we’ll prove once again that nothing can hold back our unstoppable impulse.”
CUPRA intends to double its global network of CUPRA Specialists and CUPRA City Garages, bringing these unique offerings to more consumers around the world.
CUPRA also revealed it will launch two new models. This follows last year’s announcement that the CUPRA Tavascan, the brand’s second all-electric vehicle, will come to the market in 2024, followed by an electric vehicle inspired by the UrbanRebel, now CUPRA Raval, in 2025. These will join the CUPRA Born which arrives in the UK in April 2022, as well as the already-launched Formentor, Leon and Ateca.
CUPRA2 Experience: Racing like never before
CUPRA also gave a glimpse of a whole new way of racing, combining the real and virtual worlds: the CUPRA2 Experience.
“With our all-electric UrbanRebel, we’re bringing the CUPRA2 Experience to the world, a unique racing experience where what you drive is real, but what you see is virtual,” explained Antonino Labate, CUPRA’s Director of Strategy, Business Development & Operations. “With the CUPRA2 Experience, we’re ready to shake up the traditional motorsport format.”
Ahead of the CUPRA2 Experience’s launch, CUPRA will auction its first NFT, which will be of the UrbanRebel. The successful bidder will be given the opportunity to be one of the first pilots within the CUPRA2 Experience.