News & Events

Come and visit CUPRA at Switch Live

Visit CUPRA at Switch Live as part of The Classic event at Silverstone from 26 - 28 August and get the chance to test drive the Formentor and Born. 

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CUPRA Born five-star NCAP rating

CUPRA’s first 100% electric model proves to be among the safest cars on the market, scoring highly in all four categories: adult occupant (93%), child occupant (89%), vulnerable road users (73%) and safety assist (80%)

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CUPRA showcases three new electrified models

The CUPRA UrbanRebel, CUPRA Terramar, and CUPRA Tavascan will all be released by 2025.

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CUPRA Formentor wins "Best all-rounder" Autocar award

The performance SUV-coupé was commended for its distinctive design, impressive handling capabilities and all-round useability.

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CUPRA to launch new electrified SUV in 2024

The new SUV could reach a range of around 62 miles in all-electric mode.

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CUPRA opens order books for e-boost derivatives

The CUPRA Born is now available with three combinations of power output and battery capacity.

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CUPRAx2 brings you METAHYPE

Paving the way towards a new vision for a new era.

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CUPRA Squared Experience.

What you see is virtual, what you drive is real.

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CUPRA celebrates its 4th birthday

CUPRA will add two new models to its range, and intends to double its sales this year as a sign of increased ambition for the brand.

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CUPRA Born takes home EV trophy at What Car? Awards 2022

CUPRA Formentor also wins in the Best Coupe SUV category.

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Formentor wins Best SUV for Company Car Users award

CUPRA Formentor wins SUV Car of the Year at the Company Car & Van Awards 2022.

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CUPRA enters Extreme E Championship 2022

The ABT CUPRA XE team enters the final round bolstered after standing second on the podium at the Island X Prix, which took place in Sardinia (Italy).

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All-electric CUPRA Born prices announced

CUPRA UK announced the price of the brand’s first all-electric performance hatchback, Born, with first deliveries expected towards the end of Q1 2022.

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Car of the Year 2022

CUPRA Born shortlisited for European Car of the Year

The CUPRA Born is one of seven finalists in the European Car of the Year 2022 awards.

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CUPRA celebrates wins at the 2021 Golden Steering Wheel awards

Triumph for CUPRA as it takes home three trophies for CUPRA Leon, CUPRA Born and CUPRA Formentor.

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CUPRA Formentor confirmed as the hottest SUV on the market

The CUPRA Formentor has been crowned the hottest SUV on the market at the Carbuyer Car of the Year Awards 2022.

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Olympic champion Adam Peaty's homecoming with CUPRA

CUPRA ambassador Adam Peaty MBE takes a homecoming trip following success at the Tokyo Olympic Games.

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CUPRA launches new EV&me app

CUPRA introduces new EV&me app to help drivers understand what powertrain is the right choice for their next vehicle.

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CUPRA UrbanRebel Concept Car

CUPRA is pushing the limits with its most radical interpretation of an urban electric car, the CUPRA UrbanRebel Concept, which will be launched in 2025.

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CUPRA Leon achieves 5-star Euro NCAP safety rating

The CUPRA Leon has been awarded the maximum 5-star safety rating by independent testing organisation, Euro NCAP.

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New CUPRA Born: Our First Ever Electric Car

Our brand’s first all-electric vehicle strikes a perfect balance between electrification and performance.

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New 2.0 TSI 245PS Cupra Leon launched

CUPRA has introduced a new powertrain to its Leon range, with order books open from today.

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A new brand ambassador for CUPRA

World-renowned British swimmer, Adam Peaty MBE, and the reigning Olympic, World, European and Commonwealth 100m breaststroke champion, has become CUPRA’s latest ambassador.

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SEAT S.A. to launch an urban electric car in 2025

CUPRA's parent company to launch an urban electric vehicle to market in 2025.

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CUPRA Formentor achieves 5-star Euro NCAP safety rating

The CUPRA Formentor has been awarded the maximum 5-star safety rating by independent testing organisation, Euro NCAP.

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CUPRA sponsors Mystery Drama on ITV

CUPRA begins a year-long partnership with ITV from Sunday 28th February.

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CUPRA enters its fourth year

CUPRA celebrates its 3rd anniversary with an exclusive digital event.

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Three years of CUPRA

Celebrating a new era with the CUPRA Born

Key to CUPRA’s growth in 2021, electrification continues with the launch of  CUPRA’s first all-electric model.

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CUPRA Formentor VZ5

The ultimate expression of performance

Top-of-the-range ‘VZ5’ model to launch on CUPRA’s third anniversary.

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CUPRA Formentor prices and specifications announced

A new benchmark in the Performance SUV category.

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CUPRA starts production of the new Formentor

The CUPRA Formentor will be available to order in the UK from Tuesday 20th October.

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CUPRA to join Extreme E series alongside ABT

CUPRA becomes the first automotive brand to participate in Extreme E as the main partner of ABT Sportsline.

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Formentor ready for pre-ordering

Customers that wish to be among the first to receive a Formentor in the UK can register for an early production slot by paying a £500 deposit.

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CUPRA Ateca 2020 redesign

Refreshed high-performance SUV

The CUPRA Ateca has been enhanced and upgraded so it continues to be the ultimate dynamic performance compact SUV.

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The Wind Temple

Testing the aerodynamics of the CUPRA at 300 km/h.

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CUPRA Ateca Limited Edition

Rising to new heights in the Alps

Pushing the CUPRA Ateca Limited Edition to its limit on one of the most spectacular roads in the world.

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CUPRA Racing

This is how the new CUPRA e-Racer gears up to compete

The CUPRA e-Racer renews its design with more power and zero emissions.

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CUPRA Tavascan

CUPRA wins Auto Brand Contest

CUPRA Tavascan Electric Concept wins 2020 Automotive Brand Contest.

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Racing the CUPRA Formentor

Two race drivers take the new CUPRA Formentor for a test drive.

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CUPRA Garage

The new home of the CUPRA Tribe

Inaugurated on February 20th 2020, the CUPRA building marks the start of a year of expansion for the brand.

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CUPRA ambassadors

Marc ter Stegen joins CUPRA Tribe

Barça player Marc ter Stegen to represent CUPRA internationally.

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CUPRA moves at full speed in its second year of life

Revisit the 2019 milestones that dotted the brands''s first year of existence.

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New initiative

CUPRA starts pre-booking for its new TCR race car

The CUPRA Leon Competición is the first touring race car to be available for pre-booking.

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New concept car

The new CUPRA Tavascan

A glimpse of our first 100% electric road vehicle.

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CUPRA Ateca Limited Edition

CUPRA launches a special edition of its CUPRA Ateca model, with fewer than 100 units made available in the UK.

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Ekström, harnessing kilowatt hours of power

Learn more about the new official driver of the CUPRA e-Racer.

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Meet the first car with 100% CUPRA DNA. A high-performance hybrid destined to change our world.

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Inspiring the world from Barcelona

CUPRA teams up with FC Barcelona

CUPRA partners up with FC Barcelona for the next five seasons.

Read the press release