News & Events

CUPRA Leon achieves 5-star Euro NCAP safety rating

The CUPRA Leon has been awarded the maximum 5-star safety rating by independent testing organisation, Euro NCAP.

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New Cupra Born: Our First Ever Electric Car

Our brand’s first all-electric vehicle strikes a perfect balance between electrification and performance.

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New 2.0 TSI 245PS Cupra Leon launched

CUPRA has introduced a new powertrain to its Leon range, with order books open from today.

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A new brand ambassador for CUPRA

Team GB swimming star Adam Peaty gets behind the wheel of the CUPRA Formentor.

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SEAT S.A. to launch an urban electric car in 2025

CUPRA's parent company to launch an urban electric vehicle to market in 2025.

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CUPRA Formentor achieves 5-star Euro NCAP safety rating

The CUPRA Formentor has been awarded the maximum 5-star safety rating by independent testing organisation, Euro NCAP.

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CUPRA sponsors Mystery Drama on ITV

CUPRA begins a year-long partnership with ITV from Sunday 28th February.

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CUPRA enters its fourth year

CUPRA celebrates its 3rd anniversary with an exclusive digital event.

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Three years of CUPRA

Celebrating a new era with the CUPRA Born

Key to CUPRA’s growth in 2021, electrification continues with the launch of  CUPRA’s first all-electric model.

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CUPRA Formentor VZ5

The ultimate expression of performance

Top-of-the-range ‘VZ5’ model to launch on CUPRA’s third anniversary.

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CUPRA Formentor prices and specifications announced

A new benchmark in the Performance SUV category.

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CUPRA starts production of the new Formentor

The CUPRA Formentor will be available to order in the UK from Tuesday 20th October.

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CUPRA to join Extreme E series alongside ABT

CUPRA becomes the first automotive brand to participate in Extreme E as the main partner of ABT Sportsline.

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Formentor ready for pre-ordering

Customers that wish to be among the first to receive a Formentor in the UK can register for an early production slot by paying a £500 deposit.

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CUPRA Ateca 2020 redesign

Refreshed high-performance SUV

The CUPRA Ateca has been enhanced and upgraded so it continues to be the ultimate dynamic performance compact SUV.

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The Wind Temple

Testing the aerodynamics of the CUPRA at 300 km/h.

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CUPRA Ateca Limited Edition

Rising to new heights in the Alps

Pushing the CUPRA Ateca Limited Edition to its limit on one of the most spectacular roads in the world.

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CUPRA Racing

This is how the new CUPRA e-Racer gears up to compete

The CUPRA e-Racer renews its design with more power and zero emissions.

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CUPRA Tavascan

CUPRA wins Auto Brand Contest

CUPRA Tavascan Electric Concept wins 2020 Automotive Brand Contest.

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Racing the CUPRA Formentor

Two race drivers take the new CUPRA Formentor for a test drive.

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CUPRA Garage

The new home of the CUPRA Tribe

Inaugurated on February 20th 2020, the CUPRA building marks the start of a year of expansion for the brand.

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CUPRA ambassadors

Marc ter Stegen joins CUPRA Tribe

Barça player Marc ter Stegen to represent CUPRA internationally.

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CUPRA moves at full speed in its second year of life

Revisit the 2019 milestones that dotted the brands''s first year of existence.

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New initiative

CUPRA starts pre-booking for its new TCR race car

The CUPRA Leon Competición is the first touring race car to be available for pre-booking.

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New concept car

The new CUPRA Tavascan

A glimpse of our first 100% electric road vehicle.

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CUPRA Ateca Limited Edition

CUPRA launches a special edition of its CUPRA Ateca model, with fewer than 100 units made available in the UK.

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Ekström, harnessing kilowatt hours of power

Learn more about the new official driver of the CUPRA e-Racer.

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Meet the first car with 100% CUPRA DNA. A high-performance hybrid destined to change our world.

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Inspiring the world from Barcelona

CUPRA teams up with FC Barcelona

CUPRA partners up with FC Barcelona for the next five seasons.

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CUPRA’s new HQ in 2020

New CUPRA Headquarters

CUPRA has started building its new headquarters, located next to the SEAT headquarters.

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News & Events

Where it all started.

It was about time to rethink the concept of an SUV. Not bounded by what’s possible or what’s expected, we decided to go back to the start...

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Create your own path.

It's a simple yet empowering message that connects people to the first model from CUPRA.

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