en:CUPRA brand Universe:Partnerships & Ambassadors:Adam Peaty GB/EN
Adam Peaty stood next to his CUPRA Born

CUPRA x Adam Peaty

Adam Peaty - the 50m and 100m breaststroke world record holder, is one of CUPRA's ambassadors, sharing our passion for performance.

Adam Peaty x CUPRA Born

In summer 2023, Adam Peaty made the switch to 100% electric, with the CUPRA Born. 

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CUPRA x CALM - Adam Peaty

Adam Peaty joins our Let Music Move You campaign,  in support of suicide prevention charity CALM.



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Lunch with Adam Peaty OBE




Our brand ambassador hosted lunch for 5 lucky CUPRA owners, plus guests.




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Adam Peaty OBE Racing at Oulton Park

Adam’s first experience driving a CUPRA Formentor saw him take on one of the UK’s most renowned circuits.

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Project 56

Back on the track in a Formentor, we took Adam Peaty to Shelsley Walsh, to see him attempt to break his 56 second barrier.

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Olympic champion Adam Peaty's homecoming with CUPRA

CUPRA ambassador Adam Peaty MBE takes a homecoming trip following success at the Tokyo Olympic Games.

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